we are the extension of emotions
ENDLESS EMOTION
Sporting and live entertainment events may only last a few hours, but the memories can last a lifetime. Through merchandising, we help your fans relive the experience long after the event is over.
Collections that inspire fans
From strategic planning to market launch, Fan Avenue supports brands and rights holders at every stage of the merchandising journey. We create distinctive collections, develop product ranges tailored to each audience, and rely on a trusted supplier network together with our in-house production facilities to deliver outstanding quality, flexibility and on-time execution.
Event retail at the heart of the experience
Event retail has been at the heart of Fan Avenue's expertise since 2003. We deliver turnkey retail solutions covering inventory management, visual merchandising, sales operations and real-time performance monitoring. Backed by experienced teams and fully operational retail infrastructures, we successfully manage more than 1,300 event days every year. Our expertise was showcased during the Paris 2024 Olympic Games, where over 1,250 sales associates operated across official stores, delivering the same high standards of operational excellence and customer experience throughout every event.
E-commerce that extends the fan experience
Fan Avenue delivers end-to-end e-commerce solutions, with more than 50 online stores currently live and fully operational. We manage every stage of the process, from technical development to day-to-day commercial operations, supported by a dedicated back-office team focused on website performance and continuous optimisation to meet evolving market expectations. Backed by a dedicated logistics warehouse and an integrated customer service team, we ensure seamless order fulfilment, reliable delivery and an outstanding customer experience.
The Fan Avenue team
Our DNA
At Fan Avenue, our people are our greatest strength. Passionate, committed and highly skilled, our teams combine expertise, creativity and a collaborative mindset to bring every project to life. United by a shared ambition and the energy of live events, we work together every day to create memorable experiences for our clients and their fans.
